Onboarded after too numerous revision requests from the client, we took their edit feedback and completely revamped this spot inventing moments in edit that pop, highlighting the creativity and the value of community in this new generation of artists. Result: the internet loved it and we went viral overnight.
With over 13,000,000 views and counting, we successfully launched the headlining video for the most memorable music streaming campaign in history.

Agency: Cashmere Agency