The task: position UCF’s Health Care Informatics program as a forward-thinking leader preparing students for the evolving healthcare industry. The challenge: craft a promotional campaign and video that would inspire prospective students, highlight program innovation, and elevate UCF’s reputation as a hub for healthcare leadership.
Problem
How do you communicate the impact of a program that sits at the intersection of healthcare, data, and technology? The mission: demonstrate that UCF’s HCI program not only equips students with cutting-edge knowledge but also empowers them to lead real-world change in a rapidly shifting healthcare landscape. For prospective students evaluating their educational investment, the goal was clear: position UCF as the place where innovation meets purpose.
How do you communicate the impact of a program that sits at the intersection of healthcare, data, and technology? The mission: demonstrate that UCF’s HCI program not only equips students with cutting-edge knowledge but also empowers them to lead real-world change in a rapidly shifting healthcare landscape. For prospective students evaluating their educational investment, the goal was clear: position UCF as the place where innovation meets purpose.
Approach
Telling the Story of Impact: We partnered with UCF’s School of Global Health Management and Informatics to bring the program’s mission to life. Through carefully crafted interviews with faculty and alumni, dynamic campus visuals, and thoughtful storytelling, we highlighted the program’s blend of academic excellence, hands-on experience, and industry relevance. The video’s narrative focused on how the program evolves alongside the healthcare industry ensuring students are not just prepared, but ahead of the curve.
Telling the Story of Impact: We partnered with UCF’s School of Global Health Management and Informatics to bring the program’s mission to life. Through carefully crafted interviews with faculty and alumni, dynamic campus visuals, and thoughtful storytelling, we highlighted the program’s blend of academic excellence, hands-on experience, and industry relevance. The video’s narrative focused on how the program evolves alongside the healthcare industry ensuring students are not just prepared, but ahead of the curve.
Igniting Engagement
The finished video was rolled out across UCF’s digital channels, admissions materials, and recruitment efforts, giving prospective students an inside look at both the program’s academic rigor and its personal impact. The content resonated with audiences who aspire to lead meaningful change in healthcare while pursuing advanced, adaptable skills.
The finished video was rolled out across UCF’s digital channels, admissions materials, and recruitment efforts, giving prospective students an inside look at both the program’s academic rigor and its personal impact. The content resonated with audiences who aspire to lead meaningful change in healthcare while pursuing advanced, adaptable skills.
Conclusion
The result is a campaign that reinforces UCF’s position as a destination for future healthcare leaders, an institution committed to innovation, excellence, and real-world impact.
The result is a campaign that reinforces UCF’s position as a destination for future healthcare leaders, an institution committed to innovation, excellence, and real-world impact.
Client: University of Central Florida — School of Global Health Management and Informatics